The Zelfs Logo

The Zelfs is a franchise of toys made by Moose Enterprise. Six waves were made, each containing a rare figure.


The Zelfs was created by Moose Enterprise as an expansion of their catering towards girls, after the success of their boys'vhjv,tfj 

☀ line - the Trash Pack. The franchise was launched in the summer of 2013, with products landing on store shelves in August.


  1. The main part of the franchise is toys. The main figures come in three different sizes - Large to target the fashion doll market, Medium to target the 'collectable' audience and Lil' Zelfs which aim to those who buy mystery pack toys.

The toys are distinctive for their wacky hair. It comes in vibrant colours, depending on the character, and reaches a high height, unlike common fashion dolls. They have glass-like eyes, and their faces bear smiles, which is an attribute of their popularity due to their 'cute' expressions. They all have different powers, which include Positivity, Discovery and Awesomeness - as well as unique Zelf markings which according to commercials shows their own identities

Comparison to other brandsEdit

  • The Zelfs are based heavily upon Troll dolls - they are of a similar shape and height, with similar hair properties. Troll dolls were a major fad from the 1960s, and are still popular with collectors for their wacky hair, glass eyes and 'good luck'. The Troll franchise was revived in 2005 as a fashion doll line named Trollz, though it was eventually discontinued - some said that it tarnished the good reputation of the original Troll line. The Zelfs line bears more of a resemblance towards original Troll dolls, though keeps a careful distance - using a different name, different sculpts and more unique colours. The name is likely different to both keep the reputation of original Trolls and to prevent association with 'internet trolls'.
  • The Zelfs are also being compared to My Little Pony - in particular the current generations. One reason includes the similarity between the names of character Buttershy and MLP's Fluttershy. Also, the Zelf markings bear a similarity to MLP's cutie mark concept, and showing the 'identities' of each character using body markings. For these reasons, the Zelfs have been under fire by hardcore MLP fans accusing the Zelfs of copying. However, many fans have an interest in Zelfs as well as MLP.