Playsets play a large part in Zelfs merchandising.
The first playset released was the Venus Flytrap Spin Salon. The set includes a Tressa figure, and is specifically designed for hair play, with the venus flytrap being used to twist the hair into different styles.
For the fall of 2014 the Bee Sweet Treehouse was released, and it is the biggest playset thus far. It has many compartments, such as swings and a cafe area for Zelfs to explore. The exclusive zelf is Beetrice.